Email & SMS Marketing
I'm Janine Karla, a lifecycle marketer who rebuilds flows, segmentation, and campaign strategy on Klaviyo and Attentive so retention becomes your most predictable revenue channel — not your most neglected one.
Two years in business, but email was an afterthought: campaigns went to the full list with no segmentation, flows still ran on Klaviyo's default templates, and the homepage had no pop-up, fly-out, or embedded sign-up form — so paid traffic had nowhere to go.
A sample of retention programs built for DTC brands across categories — same discipline, different shelves.
A range of the email design work behind these numbers, across categories.
